Since 1949

The Story Behind the Name

Philippine Winter, wife of founder Karl Winter, was known across Munich as the “Fischer-Vroni”. When her husband named his business in her honour, he laid the cornerstone of a Munich family story that is now more than 110 years old.

Karl and Philippine Winter — the founders of Fischer-Vroni Karl & Philippine Winter
Historic photo of the Fischer-Vroni festival tent on the Theresienwiese The festival tent in the early years
Sendlinger Fischhalle Sendlinger Fischhalle
Fischer-Vroni festival tent with stork’s nest — historic The stork’s nest on the roof

A Munich Family Story

1914
Karl Winter founds the fish wholesaler “Fisch Winter KG” in Munich. He delivers to his customers with a handcart — Munich’s first fish wholesaler. Together with his wife Philippine he opens the “Sendlinger Fischhalle” in Munich-Untersendling, at the corner of Alramstraße and Aberlestraße (today an HL supermarket). Philippine Winter becomes known among Munich locals as the “Fischer-Vroni”.
1920s
Karl Winter is the first to offer grilled Steckerlfisch at the Oktoberfest — and it sells out immediately. An innovation that would become an enduring trademark.
1932 & 1935
Daughters Anita (1932) and Eva (1935) are born. They grow up with the Wiesn business and the fish trade from an early age, learning the trade from the ground up. Eva later marries Hans Stadtmüller (children Hans and Silvia), Anita marries Fritz Rettenmeier (children Karl and Kornelia).
1939–1945
During World War II, the tent burns down. Yet Karl Winter ensures fair food distribution as regional head of fish allocation in Bavaria.
1948
After the war the family returns. Karl Winter starts out with a fish snack wagon at fairs in Germering and Oberstimm — with bigger plans. He is granted the licence for a tent on the Theresienwiese because he knows the trade and has a reputation as a straight dealer.
1973
The two Munich fish wholesalers Fisch Winter KG and M. Stadtmüller merge. The new owner is Philippine Winter, Karl Winter’s widow — the very “Fischer-Vroni” the company is named after. Managing directors: Fritz Rettenmeier and Johann Stadtmüller.
1974
First participation in the Auer Dult — the start of another tradition that continues to this day.
1986
The fish wholesale business is sold to Deutsche See — including vehicles and customer base. The family now focuses entirely on hospitality.
1998
Fire safety regulations force a change of location on the Theresienwiese. With the move the tent is also enlarged considerably: 700 additional seats — room for more than 1,000 guests.
1999
The Fischer-Vroni landladies Anita Schmid and her sister Eva Stadtmüller celebrate the 50th anniversary at the Munich Oktoberfest — half a century of tradition on the Wiesn.
Today
Wiesn hosts Hans Stadtmüller and Fritz Kustatscher carry on the tradition. Today Fischer-Vroni comprises the Oktoberfest festival tent, fish stands at Munich beer gardens, the Auer Dulten fairs, the Christmas market and five year-round restaurants.

"My father was the regional head for fish distribution in Bavaria. During the war, nobody got a pound of fish from him without a ration coupon."

— Eva Stadtmüller, daughter of founder Karl Winter

Fischer-Vroni festival tent at the Munich Oktoberfest (AI-edited photo) AI-edited image

Fischer-Vroni Today

What began as a fish wholesale business with a handcart is today a diverse Munich hospitality company with more than 110 years of history. Wiesn hosts Hans Stadtmüller and Fritz Kustatscher proudly carry on the family legacy.

The Oktoberfest tent, fish stands at Munich’s finest beer gardens, presence at the Auer Dulten Fairs and the Christmas market, and five year-round restaurants — Fischer-Vroni is inseparable from Munich.

Fischer-Vroni Karl Winter OHG
Wiesn hosts: Hans Stadtmüller & Fritz Kustatscher
Konradinstraße 8 · 81543 München
Tel: +49 (0)89 661042
Office: Mon–Fri, 9 am–12 pm